![]() ![]() ![]() Gretchen Morgenson, Pulitzer Prize Winning Journalist "We mapped out the region and what we wanted to highlight, and what we thought made Rhode Island, Rhode Island."Īccording to Commerce, just the digital campaign - which can be tracked - has generated over 8,800 hotel bookings equaling nearly $3 million in hotel revenue, and over 5,800 flights so far. We mapped out what we needed to do, and at the end of the day, we'll have 29-30 in the kitty," said Salamano. "As you know, it takes a village - ourselves, Commerce, our partners, all of our great attractions, all of our great hotels, restaurants, and of course, Nail. VIDEOS: See the New Ads BELOW GET THE LATEST BREAKING NEWS HERE - SIGN UP FOR GOLOCAL FREE DAILY EBLAST The latest ads in the "Fun-Sized" campaign, which launched in February 2018, include featuring WaterFire, the Jack-O-Lantern Spectacular, the Breakers, and Spring House on Block Island. It can be boiled, fried or steamed and fried to eat.WaterFire is featured in the latest round of "Fun Sized" tourism ads by Commerce RI - see the new videos here.Ĭommerce RI has launched its latest round of "Fun-Sized" tourism ads, and Chief Marketing OfficerLara Salamano joined GoLocal News Editor Kate Nagle on GoLocal LIVE to talk about the concepts - and impact the campaign has had so far. The stuffing includes bean paste, sugar, hawthorn, various kinds of fruit and so on. Yuanxiao is made of glutinous rice, either solid or stuffed. It is similar to the dragon lantern dance, delivering good wishes and good luck.Įating yuanxiao Lantern Festival is another tradition. At the festival, people perform dragon lantern dances and look forward to a good omen of this year's good weather and peace. Guessing the answers to lantern riddles gradually became an indispensable part of the Lantern Festival.Ĭhinese people regard the dragon as a symbol of auspiciousness. Riddles written on the lanterns can inspire wisdom and cater to the festival atmosphere, so many people like it very much. People will come out and appreciate the beautiful scene. The lanterns depict various characters, like flying birds, leaping fishes, and shining fireworks, showing an atmosphere of joy. It is tradition that people hang lanterns everywhere, in their house or in the streets. Here is a guide for you to spend a happy Lantern Festival. I find her there where lantern light is dimly shed.īesides watching lanterns and guessing the answers to lantern riddles, there are many traditions for the festival. For thousands of years, there have been numerous love stories originating during the Lantern Festival.Ī poem by Xin Qiji, a poet of the Song Dynasty (AD 420-479) depicts a love story at the lantern festival: Another activity, guessing the answers to lantern riddles, gives young people a chance to interact with each other and know more about each other. Watching lanterns at night was just an opportunity for young women to find a man whose appearance appealed to them. But during the Lantern Festival, it was a tradition that all people, including those young women, come out for lantern shows. In ancient times, young women, especially daughters of eminent families, hardly stepped out their houses. It was also a romantic festival in ancient China, providing an opportunity for unmarried men and women to meet. The day leads to the first full moon night of the year, and is also the night when the earth returns to spring.ĭuring the Han Dynasty (206 BC-AD 24), more than 2,000 years ago, Emperor Wen ordered that the 15th day of the first lunar month to be dedicated to the Lantern Festival. It is a continuation of celebrating the Spring Festival. The Lantern Festival, a traditional Chinese festival, is celebrated on the 15th day of the first lunar month. ![]()
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